Quote of the Day

Yves Behar, designer, founder & CEO of fuseProject in response to a question from Om Malik at Le web:

“Steve Jobs gave designers credibility in the business world.”

Exceptional companies apply design principles to every aspect of their business. The principles of design that Steve Jobs espoused are very important when designing a business strategy, and organization structure, a marketing plan and almost any other aspect of business:

  • “Deciding what not to do is as important as deciding what do to.   That’s true for companies, and it’s true for products.”
  • “Design is not just what it looks like and feels like. Design is how it works.”
  • “A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.”
  • “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.”


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