Dan Pallotta writig for the Harvard Business Review blog network:
I’d say that in about half of my business conversations, I have almost no idea what other people are saying to me. The language of internet business models has made the problem even worse. When I was younger, if I didn’t understand what people were saying, I thought I was stupid. Now I realize that if it’s to people’s benefit that I understand them but I don’t, then they’re the ones who are stupid.
Just speak in plain english. You can tell a lot about a person (or company) based on how simply they speak. Explaining ideas simply requires deep understanding – and we already know many business people don’t have a very deep understanding of the concepts they work with.