Tricia Duryee for AllThingsD:
Amazon is offering consumers up to $5 off on purchases if they compare prices using the online giant’s mobile phone application in a store.
The promotion goes live Saturday and will serve as a way for Amazon to increase usage of its bar-code-scanning application, while also collecting intelligence on prices in the stores.
Smart promotion of an already great app. I use the Amazon Price Check app frequently and they usually have a lower price than the brick and mortar retailer I’m in even without the $5 discount.