New Heinz Ketchup Packets Hold 3x More Ketchup →
Sarah Nassauer for WSJ:
Since a supply spat between Heinz and McDonald’s that arose during a 1973 tomato shortage, Heinz, the country’s largest ketchup producer, has been locked out of most McDonald’s U.S. locations. Though Heinz didn’t design the new packet to get back in McDonald’s good graces, “that would be a wonderful side benefit,” says Heinz’s Mr. Bennett. The only McDonald’s serving Heinz now are in Minneapolis and Heinz’s hometown of Pittsburgh, he says.
There seem to be a lot of these no-longer-relevant historical “spats” between companies that, if overcome, could be an enormous windfall for one (or both) of the businesses.
The 3x larger-by-volume packets: a welcome update for my favorite condiment. Heinz finally took my advice (February 3, 2011).
