The intro to my latest post on Medium:
It’s easy to trivialize wearables by saying things like “their only benefit is saving your hand a trip to your pocket,” but there are vast implications of saving that trip our hand makes dozens of times per day. Not only can it make our existing uses for smartphones more efficient, it could make everything we do more efficient.
In truth, there’s no such thing as saving time — only optimizing how it’s spent. The Apple Watch appears to be the first wearable device that holistically attempts to reallocate our time: from screens that absorb our attention to devices that distribute it. This is a story — a theory — about how the Apple Watch is designed to refocus our attention on the world around us by augmenting our physical-world experiences.
Look forward to re-examining this theory in 5 years.
Brilliant, beautiful, haunting.
Deeply ideological brands are powerful and rare. Deeply ideological founders help. That may be the driver for this one too, in some ways even more explicitly positioning Steve Ells as the hero of the respective stories.
One critique of ‘The Scarecrow’: the story seems to lack a pivotal moment of catharsis like ‘Back to the Start’ has. The consumer’s role in the narrative also seems absent – the message is a bit too much “we’re heroes, line up and get some of our heroic work” rather than “Chipotle is a movement you can be a part of.”
It seems sure their brilliant ideological narratives will continue (unlike fleeting brilliance). Maybe the next one will even be more inclusive, with a community-driven narrative using the same formula: ideological story + nasty cover of a classic song.
(Thanks to Zack for helping codify thoughts on this.)
My second post on Medium:
99.98% of Apple revenue can be attributed directly to the end user experience
I’m not convinced the potential increase in developer support is worth even the smallest risk of compromising the end user experience that drives their core business. And the risk doesn’t seem all that small.
Ads never enhance the user experience. At best, they avoid ruining it.
There are too many animations shown in the new iPad commercials. Too many because they leave no room for demonstrations of direct manipulation of on-screen objects.
The obviousness and clarity of interfacing with technology through direct object manipulation with your fingers has always been the iPad’s primary differentiator among personal computers. And the smoothness of those interactions is the primary differentiator among post-PC devices.
David E. Sanger, David Barboza and Nicole Perlroth, reporting for The New York Times:
An unusually detailed 60-page study, to be released Tuesday by Mandiant, an American computer security firm, tracks for the first time individual members of the most sophisticated of the Chinese hacking groups — known to many of its victims in the United States as “Comment Crew” or “Shanghai Group” — to the doorstep of the military unit’s headquarters.
The big question: how useful could the things they’re gaining access to be?
While Comment Crew has drained terabytes of data from companies like Coca-Cola, increasingly its focus is on companies involved in the critical infrastructure of the United States — its electrical power grid, gas lines and waterworks.
Staff at Digital Bond, a small security firm that specializes in those industrial-control computers, said that last June Comment Crew unsuccessfully attacked it. A part-time employee at Digital Bond received an e-mail that appeared to come from his boss, Dale Peterson. The e-mail, in perfect English, discussed security weaknesses in critical infrastructure systems, and asked the employee to click a link to a document for more information. Mr. Peterson caught the e-mail and shared it with other researchers, who found the link contained a remote-access tool that would have given the attackers control over the employee’s computer and potentially given them a front-row seat to confidential information about Digital Bond’s clients, which include a major water project, a power plant and a mining company.
But the most troubling attack to date, security experts say, was a successful invasion of the Canadian arm of Telvent. The company, now owned by Schneider Electric, designs software that gives oil and gas pipeline companies and power grid operators remote access to valves, switches and security systems.
Telvent keeps detailed blueprints on more than half of all the oil and gas pipelines in North and South America, and has access to their systems. In September, Telvent Canada told customers that attackers had broken into its systems and taken project files. That access was immediately cut, so that the intruders could not take command of the systems.
Far too useful. Chris Sacca: “Make no mistake about it. Our nation is under attack.”
Mr. Obama alluded to this concern in the State of the Union speech, without mentioning China or any other nation. “We know foreign countries and companies swipe our corporate secrets,” he said. “Now our enemies are also seeking the ability to sabotage our power grid, our financial institutions, our air-traffic control systems. We cannot look back years from now and wonder why we did nothing.”
Mr. Obama faces a vexing choice: In a sprawling, vital relationship with China, is it worth a major confrontation between the world’s largest and second largest economy over computer hacking?
From Adam Lashinsky’s excellent interview with the founding partners of a16h:
Ben Horowitz, on venture capital:
It’s not an asset class. It’s not an industry. It’s the very small number of firms that the best entrepreneurs in the world are willing to take money from.
And Marc Andreesen:
The classic quote was JP Morgan himself testifying in front of the Senate, and he said, it doesn’t matter how much collateral anybody has [...], you lend entirely on the basis of character.
Worth reading the whole thing.